VŌG Advertising
MEDIA BUYING & PLANNING
VŌG offers integrated media solutions. We work with our clients to discuss the overall campaign objectives, learn about their current customer base and map out where they would like their brand to be in the future. Strategic planning is vital to creating an effective advertising campaign. Once the VŌG team learns about our client’s target audience, we then conduct research to understand their media consumption habits. We learn about where the target audience is spending their time and what mediums to use to best reach them at precisely the right moment. We recommend a multi-platform approach to advertising, which increases brand awareness and brand engagement.
Leveraging existing customer data and integrating insights from new customers allows us to
understand our clients’ audience. Through our findings, we provide information to our clients
to help them build a better overall brand experience for their customers.
Through strategic media planning and in-depth audience and media research, VŌG then places the media buys, monitors the campaign performance and provides analysis and insights to deliver the most efficient and effective results for our clients.
The Rapidly Growing Digital Advertising Market (cross section by 2015)
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Television40%
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Internet23.4%
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Newspaper15.9%
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Magazines7.3%
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Radio6.6%
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Outdoor6.3%
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Cinema0.6%
Why Invest in Digital Advertising?
The Internet has broken all geographic restrictions.
Target your demographic by age, gender, interests, search topics, geographic locations, income level and more.
Sales and information can be aquired quickly and easily on PCs, Tablets, and mobile phones.
Easily track and analyze the effectiveness of your campaign in real time with highly detailed data.
All details about your products, services, and brand can be easily accessed.
With pay per click or view, you only pay when a prospect shows interest in your advertisement.
Any business can compete directly with any other business online regardless of size.