NEWS ROOM:
Full-Service Ad Agency Launches in St. Louis
"We knew the game was changing and a new model of
agency needed to be formed. As old-school advertising models continue to lose
their foothold, companies wanting to invest in marketing need a strategy that
makes sense in the new real-time world of digital advertising," said Will
Lackey, Chairman of the VŌG Companies.
ST. LOUIS, Feb. 3, 2014
/PRNewswire/ -- The founding partners of LumiVid have announced a merger of
their creative production company with a media planning and buying group to
form VŌG Advertising. "The new company brings strategic marketing,
creative design, plus video and graphics production together with media
planning, buying, and analytics on one team, under one roof," said Katy Kruze, VP of
communications.